Friday, July 30, 2010

Uptown Charlotte "Flash Mob"

Okay, so the term "flash mob" is a bit of an exaggeration. This early-morning 501st event in uptown Charlotte, NC, was a planned promotion for Star Wars Celebration V on behalf of Lucasfilm and Reed Expositions (the folks running the big summer 2010 Star Wars fan gathering). We were asked to help drum up some media coverage in regions outside of the Florida market to ensure that fans in the Southeast USA were aware of the August event. I created some picket signs with relevant phrases like "TO ORLANDO...HAVE BLASTER WILL TRAVEL," "THIS IS THE VACATION YOU'RE LOOKING FOR" and "STAR WARS CELEBRATION OR BUST!" David, TI-1626, even went shirtless as a vacationing TIE Pilot complete with swim shorts.

Jon Wilson of the local FOX Charlotte television early morning show, who has helped the 501st promote various events over the years, met us in front of the Omni Hotel at 6 in the morning with his faithful cameraman and we amused and confused passers-by and commuters on their way to work. The end result was about 10-15 minutes of teasers promoting Celebration V and the 501st Legion. Lucasfilm was pleased and I squeezed in another event for 2010. Not a bad result for a last-minute Friday morning troop. Thanks to David, Andy, Cher, Hope, Ken and Ryan for showing up!

Click here for video (not sure how long they keep the link active).